It is my great pleasure to share Orielton Software’s new logo:
I have been thinking about developing a new logo for a while, but it took a bit of fortuitous inspiration to prompt an idea that I was happy with.
In my never ending quest to inflict maths on my daughter I recently made her a simple Möbius Strip. Later that day I walked past where it was lying on a table and noticed that from a certain angle the curves made a pleasing triangular shape. When I flattened it out, pressing the curves into creases, it made a nicely proportioned two dimensional pattern.
By luck the width and length of the strip of paper that I had used meant that the edge length of the equilateral triangle in the centre was approximately equal to the width of the strip. This would not have been the case for a longer or thinner strip. This makes for some nice geometry in the overall pattern.
Apart from the intrinsic appeal of the pattern (at least to me), it seemed like a good basis for a logo because of the vague similarity to the shape of Tasmania. I decided to join the long tradition of Tasmanian logos based on stylised triangles.
To continue this theme I decided to try using some colours from a colour scheme that I put together a few years ago. The colours in the scheme were chosen from photos I had taken at Mt Field National Park. In particular it used colours from the bark of eucalypts, lichen on the rocks and foliage of the the beautiful Nothofagus Gunnii, Tasmania's only deciduous native plant.
I tried to choose colours for each part of the logo with some link to the corresponding areas of the state - gold for the East coast beaches, green for the bush of the South-West and West coast, red for the rich farming soil of the North coast, and blue for the lakes of the Central Highlands. Cheesy perhaps, but I like the result.
Being a coder rather than a graphic designer, I wrote a quick Mac application to draw the logo at various sizes and with various treatments. I toyed with putting some sort of marker in the South East of the logo to represent Orielton, the the spiritual home of Orielton Software and location of our World Headquarters. But this just broke the "symmetry" (aesthetic rather than mathematical) of the pattern.
A colour logo is all well and good, but sometimes a monochrome version would be useful. So I spent a couple of hours exploring various approaches to render the colour in grey scale, and ended up settling on:
gray = red * 0.3 + green * 0.59 + blue * 0.11;
Perhaps not the most productive way to spend a few hours, but I enjoyed it and learned a few things along the way.